The More You Know

The More You Know
Production company(s)	General Electric, NBC Universal, Comcast
Release
Original network	Networks of NBC
Original release	September 9, 1989 – present
Chronology
Preceded by	One to Grow On (1983–1989)
External links
Website

The More You Know is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning.

The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989).

A senior executive at NBC, Dr. Rosalyn Weinman, developed the campaign and wrote most of the on-air PSAs after putting an advisory council together. She ran the campaign for ten years.The first 'comet trail' star logo was designed by Steve Bernstein and later produced by Paul Johnson on an animation stand using a slit scan technique at R/Greenberg Associates (now R/GA Digital Studios) in Manhattan. They were later updated using three-dimensional computer graphics. The More You Know program won a Peabody Award in 1993 for serving as "a model national public service campaign to provide a range of useful information to its vast television audience."

The campaign has featured a range of guests over the years including Amy Poehler, Joan Rivers, Jack McBrayer, Steve Harvey, Anjelica Huston, Questlove, and Jimmy Fallon. Several past US Presidents have also participated in the campaign including President Bill Clinton, President George H. W. Bush, and Barack Obama, who encouraged parents to be more involved in their children's education, while First Lady Michelle Obama worked to promote the prevention of childhood obesity.

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Wikipedia