The Land of Sunshine
The cover of the August 1900 issue of The Land of Sunshine
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| Former editors | Charles Dwight Willard Charles Fletcher Lummis Charles Amadon Moody C. F. Edholm George Wharton James Lannie Haynes Martin |
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| Frequency | Monthly |
| Circulation | 10,766 (1903) 15,000 (1904, est.) |
| Year founded | 1894 |
| First issue | June 1894 |
| Final issue | May 1923 (as Out West) July 1935 (as Overland Monthly and Out West Magazine) |
| Country | US |
| Based in | Los Angeles, California |
| Language | English |
| OCLC number | 18724654 |
The Land of Sunshine was a magazine published in Los Angeles, California, between 1894 and 1923. It was renamed Out West in January 1902. In 1923, it merged into Overland Monthly to become Overland Monthly and Out West Magazine, which existed until 1935. The magazine published the work of many notable authors, including John Muir, Jack London, Mary Hunter Austin, Sharlot Hall, and Sui Sin Far (Edith Maude Eaton).The Land of Sunshine was also known for its "lavish" use of illustrations, many of which were halftone photoengravings. In the words of Jon Wilkman, the magazine "extolled the wonders of Southern California and had a major influence on the region’s early image and appeal to tourists".
The Land of Sunshine was first published by the F. A. Pattee Publishing Company in June 1894 as a quarto measuring 9 by 12 inches (23 cm × 30 cm). It was originally ghost-edited by Charles Dwight Willard, while Harry Ellington Brook and Frank A. Pattee were both also involved in the creation and publication of the magazine. Willard was secretary of the Los Angeles Chamber of Commerce while he edited The Land of Sunshine, which from its inception was supportive of commercial interests in Los Angeles and San Diego to the extent that it would have caused a clear conflict of interest controversy if Willard was publicly linked to the magazine. According to Edwin Bingham, in its first volume The Land of Sunshine developed a long-standing dichotomy between covering regional commerce and culture. From its beginning, the magazine also took concerted measures to increase its circulation, including both imploring its readers to share copies with their friends and supplying public libraries around the United States with issues of the magazine.
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