The International House of Mojo logo
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Type of site
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Gaming website |
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Website | www.mixnmojo.com |
Alexa rank | 895,106 (April 2015[update]) |
Commercial | No |
Launched | 1997 |
The International House of Mojo (often called Mixnmojo) is a website focused on LucasArts video games. It later expanded to cover studios founded by former LucasArts employees, including Double Fine Productions, Telltale Games, Autumn Moon Entertainment and Crackpot Entertainment. It was founded in 1997 by James Spafford and is among the longest-running "fan sites" on the internet.
Mixnmojo once enjoyed an active relationship with LucasArts, and reviews have occasionally been quoted in the company's marketing such as on the cover of the UK release of Monkey Island Special Edition Collection. The site was also referenced in the book Rogue Leaders: The Story of LucasArts, and staff has been interviewed by the gaming press.
Developers highlighted by the site have often reciprocated its fondness. Tim Schafer of Double Fine Productions called Mixnmojo their "friendly friends" and praised the staff for their knowledge. At E3 2003, in order to make light of an extended downtime the site was experiencing, staffers in attendance playfully cajoled then-producer Dan Pettit of LucasArts into appearing in a video painting him as complicit in the site's technical woes. The site once even received permission from LucasArts to pull an elaborate April Fools prank that announced a fictional fifth Monkey Island installment (at the time, the series only had four games) complete with fake cover art and sound files of Dominic Armato performing dialog invented by the staff.
Though created as an all-encompassing LucasArts site, Mixnmojo has always favored the studio's original titles, particularly its classic graphic adventure games, over the more popular Star Wars products. This at times strained the relationship with the company. As the site featured the unregulated opinions of its contributors rather a unified editorial point of view, it quickly established an endearingly quirky, if occasionally abrasive, tone in its editorials and news posts.