The Happy Egg Company
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| Owner | Noble Foods |
|---|---|
| Country | UK |
| Introduced | 2009 |
| Markets | UK and US |
| Website | thehappyegg |
The Happy Egg Company is one of the UK’s largest free-range egg brands. Originally setup in January 2009 by Noble Foods, the brand’s annual turnover for 2013 was close to £75 million.
The brand philosophy is to put the welfare of their hens first and the company claim to operate above established free-range egg production standards. The company’s farms have 20% tree coverage and assorted environmental enhancements.
The brand launched in the US in October 2012. In January 2015, the American Humane Association announced that the company is the first egg producer to receive humane certification.
There has been some concern about how the company sources it's eggs.
The company operations in the UK are managed from Lincolnshire. Currently, the company operates over 100 farms across England, Wales and Scotland, and they sell over 3/4 million eggs a day. The Happy Eggs brand is sold in all major supermarket retailers; including Asda, Tesco, Sainsbury's, Morrison’s and The Co-op, along with some smaller chains and independent retailers.
The company head office in the US is based in San Francisco with farm operations in various preferred US locations. Since 2012 the US brand has grown to supply over 4,000 retail outlets across the country including Wal-Mart, Kroger and Safeway stores and has since launched its free-range eggs in 6 count cartons into the market.
Inspired by an academic study showing that hens are calmer in the company of cockerels, but knowing that cockerels mixed with chickens result in fertilized eggs, the company created a pin-up calendar for hens in December 2012, 2013, and 2014.
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