"The Greatest Show on Turf" was the record-breaking offense of the St. Louis Rams during the 1999, 2000, and 2001 National Football League seasons. The offense was designed by attack oriented offensive coordinator Mike Martz who advocated mixing both an aerial attack and a run offense. The Rams' offense during these three seasons produced a largess of scoring, accrued yardage, three NFL MVP honors, and two Super Bowl appearances for the 1999 and 2001 seasons, of which they won the former.
The offense was attuned to getting all five receivers out into patterns that stretched the field, setting up defensive backs with route technique, and the quarterback delivering to a spot on time where the receiver could make the catch and turn upfield. Frequent pre-snap motion and shifting were staples of the system, often including shifts to or from empty backfield formations or bunch formations. Pass protection was critical to its success. At least two of the five receivers would run a deep in, skinny post, comeback, speed out, or shallow cross pattern, and running backs would often run quick rail routes out of the backfield. Screens, draws, and play action passes were often used to slow the opponent's pass rush. Mike Martz credits the offensive system as being originally catalyzed by Sid Gillman and then refined at San Diego State by Don Coryell, who later transmitted his system to the NFL. Martz learned the Coryell 3-digit system from offensive coordinator Ernie Zampese when both coached for the Rams under Chuck Knox from 1994-96. Using this offense, the Rams set a new NFL record for total offensive yards in 2000, with an astonishing 7,335 yards (since broken by the New Orleans Saints in 2011 with 7,474). Of those, 5,492 were passing yards, also a new NFL team record.