The Goods: Live Hard, Sell Hard
| The Goods: Live Hard, Sell Hard | |
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Theatrical release poster
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| Directed by | Neal Brennan |
| Produced by |
Adam McKay Will Ferrell Kevin Messick Chris Henchy |
| Written by | Andy Stock Rick Stempson |
| Starring |
Jeremy Piven Ving Rhames James Brolin David Koechner Kathryn Hahn Ed Helms Jordana Spiro Craig Robinson |
| Music by | Lyle Workman |
| Cinematography | Daryn Okada |
| Edited by | Michael Jablow Kevin Tent |
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Production
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| Distributed by | Paramount Vantage |
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Release date
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Running time
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90 minutes |
| Country | United States |
| Language | English |
| Budget | $10 million |
| Box office | $15.3 million |
The Goods: Live Hard, Sell Hard is a 2009 American comedy film directed by Neal Brennan, produced by Adam McKay, Will Ferrell, Kevin Messick and Chris Henchy, written by Andy Stock and Rick Stempson and starring Jeremy Piven, Ving Rhames, James Brolin, David Koechner, Kathryn Hahn, Ed Helms, Jordana Spiro and Craig Robinson. Originally titled The Goods: The Don Ready Story, the film was theatrically released on August 14, 2009 in the United States by Paramount Vantage and was released on DVD as a rental only with no special features November 17 and for sale December 15. The film received mostly negative reviews from critics and grossed $15.3 million against a $10 million budget.
Ben Selleck's car dealership, in Temecula, California, is failing and he is forced to hire a mercenary, Don Ready. They have 211 cars to sell over the 4th of July weekend. Don's team of Babs, Jibby, and Brent promise Ben that they will make the dealership a profit after the weekend.
On the first day the crowds gather outside for hot dogs and other gimmicks. Don notices that the naturally talented salesman, Blake, could be his son (he was in the town before and had a brief fling while there). The sales team sell the cars by any means necessary and finish the day selling 71 cars. Before they can leave the lot Stu and his son Paxton from the opposing dealership offer to purchase the lot. Since Paxton is marrying Ben's daughter, Ivy, he is trying to put his future father-in-law out of business. Paxton only wants practice space for his "man-band", Big Ups, and eventually wants to take them worldwide. Ben is about to finalize a deal with Stu but Don promises to sell every car on the lot.
The second day starts off poorly with a dishonest commercial that Ben is dying of testicular cancer. When it is time for Eric Bice, Bo Bice's brother to take the stage he backs out at the last minute and Don takes the stage. The crowd riots when they find out Don is an atrocious singer. Taking advantage of all the cameras on the lot from the riot, the team starts a sale for 20% off to the police.
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