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The Goldbergs (broadcast series)

The Goldbergs
TheGoldbergs.jpg
The TV Show has been released to DVD
Other names The Rise of the Goldbergs
Genre Daytime serial drama: Weekly (1929), Daily (1931)
Running time 15 minutes (12-13 minutes excluding ads), 30 minutes (24-26 minutes excluding ads)
Country of origin United States
Language(s) English
Syndicates NBC, CBS
TV adaptations The Goldbergs
Starring Gertrude Berg
Philip Loeb
Harold J. Stone
Robert H. Harris
Eli Mintz
Larry Robinson
Arlene McQuade
Announcer Clayton "Bud" Collyer
Created by Gertrude Berg
Written by Gertrude Berg, Cherney Berg
Directed by Wess McKee,
Henry Salinger
Original release November 20, 1929 – 1956
Audio format Mono
Opening theme Enrico Toselli's "Serenade"
Sponsored by Duz
Oxydol
Pepsodent
Sanka
Vitamin Corp. of America
RCA
Rybutol
Ekco Flint
Podcast Stream Radio Program
from Archive.org

The Goldbergs is a comedy-drama broadcast from 1929 to 1946 on American radio, and from 1949 to 1956 on American television. It was adapted into a 1948 play, Me and Molly; a 1950 film "Molly," and a 1973 Broadway musical, Molly.

The program was devised by writer-actress Gertrude Berg in 1928 and sold to the NBC radio network the following year. It was a domestic comedy featuring the home life of a Jewish family, supposedly located at 1038 East Tremont Avenue in the Bronx. In addition to writing the scripts and directing each episode, Berg starred as bighearted, lovingly meddlesome, and somewhat stereotypical Jewish matriarch Molly Goldberg. The show began as a portrait of Jewish tenement life before later evoking such growing pains as moving into a more suburban setting and struggling with assimilation while sustaining their roots.

The Goldbergs began as a weekly 15-minute program called The Rise of the Goldbergs on November 20, 1929, going daily in 1931. The series moved to CBS in 1936 with the title shortened to The Goldbergs. Like other 15-minute comedies of the day, such as Amos 'n' Andy, Lum and Abner, Easy Aces, Vic and Sade and Myrt and Marge, The Goldbergs was a serial with running storylines. Berg's usual introduction—in character as Molly, hollering, "Yoo-hoo! Is anybody...?"—became a catchphrase. In the 1940s, this was followed by Bud Collyer warbling, "There she is, folks—that's Molly Goldberg, a woman with a place in every heart and a finger in every pie".

When Gertrude Berg missed a couple of weeks due to illness, stations carrying the popular show were flooded with get-well mail. At the height of the show's popularity, Life wrote: "For millions of Americans, listening to The Goldbergs... has been a happy ritual akin to slipping on a pair of comfortable old shoes that never seem to wear out".


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