The Geography of Thought: How Asians and Westerners Think Differently...and Why is a book by social psychologist Richard Nisbett that was published by Free Press in 2003. By analyzing the differences between Asia and the West, it argues that cultural differences affect people's thought processes more significantly than believed.
In the book, Nisbett demonstrates that "people actually think about—and even see—the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China". At its core, the book assumes that human behavior is not “hard-wired” but a function of culture.
The book proposes that the passion for strong ontology and scientific rationality based on forward chaining from axioms is essentially a "Western" phenomenon. Ancient Greece's passion for abstract categories into which the entire world can be taxonomically arranged, he claims, is prototypically Western, as is the notion of causality.
In other words, he claims that the law of the excluded middle is not applied in Chinese thought, and that a different standard applies. This has been described by other thinkers as being hermeneutic reasonableness.
Cultural anthropologist Sherry Ortner wrote a critical review in the New York Times, pointing out its methodological flaws (most of the experimental subjects are college students, leading to sample bias) as well as interpretational ones ("How much difference does there have to be between the Asians and the Westerners in a particular experiment to demonstrate a cultural divide?"). She was most critical about his "relentless attempt to cram everything into the Asian/Western dichotomy...into these monolithic units of East and West" without really addressing "differences within the categories" such as gender, religion, ethnicity, which are "occasionally acknowledged, but generally set aside".