The Firm, Inc.
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| Private | |
| Industry | Entertainment |
| Founded | 1997 |
| Headquarters | Santa Monica, California |
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Key people
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Jeff Kwatinetz |
The Firm is a film, television production and talent management company based in Santa Monica, California. Established in 1997, it ceased operations in November 2008 and was relaunched by its founder, Jeff Kwatinetz, in August 2015. The Firm's divisions also include a record label and a marketing group.
The Firm was founded by managers Jeff Kwatinetz and Michael Green in 1997. Operating originally out of Kwatinetz' Malibu apartment, the company was described by the Los Angeles Times as "racing through the music industry with the velocity of a bullet train" and by 2000 represented a stable of actors and musicians that had generated more than $1.5 billion in gross revenue. Kwatinetz partnered with David Baram and Rick Yorn to help run the operation later bringing on new talent including Criss Angel and Denzel Washington.
In 2002 The Firm purchased Michael Ovitz's Artist Management Group (AMG) for a reported $12.7 million, and in 2004 it merged with entertainment consulting company Integrated Entertainment Partners (IEP), led by Rich Frank, a former president of Disney studios. During its first incarnation, the company represented Leonardo DiCaprio, Cameron Diaz, Robert De Niro, Kelly Clarkson, Korn, Ice Cube, Snoop Dogg, Dixie Chicks, Linkin Park, Backstreet Boys, Jennifer Lopez, Britney Spears and Limp Bizkit, among others. In addition to the individual successes of their clients, the company was noted for its prescience in melding celebrities with consumer brands and for its role as an architect of the $2.6 billion acquisition of Warner Music by a private equity consortium.
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Wikipedia