The Edge (radio station)
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| Broadcast area | New Zealand |
|---|---|
| Slogan | All The Hits |
| First air date | 1994 |
| Format | Pop music |
| Class | Terrestrial/Internet |
| Owner | MediaWorks New Zealand |
| Webcast | www |
| Website | www |
| The Edge TV | |
|---|---|
| Launched | 27 June 2014 |
| Owned by | MediaWorks New Zealand |
| Picture format | 16:9 (SDTV) |
| Country | New Zealand |
| Broadcast area | national |
| Sister channel(s) | Three, Bravo |
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Availability
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| Terrestrial | |
| DVB 64-QAM on band IV | |
| Satellite | |
| DVB QPSK on 12644 MHz | |
| Cable | |
| DVB QAM | |
The Edge is a youth-oriented New Zealand radio network, music television channel and entertainment website owned and operated by MediaWorks New Zealand. It was founded in Hamilton in 1994, is based in Auckland and broadcasts nationwide over multiple channels. Research International audience surveys suggest The Edge has approximately 424,000 listeners across all markets that are surveyed and the station makes up 7.0% of the New Zealand radio market.
The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics, whereas rival station ZM is most popular with listeners aged between 20 and 34. The station's breakfast programme is number two in the ratings for nationwide commercial breakfast radio; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB. This compares with the non-commercial Radio New Zealand National whose breakfast programme, Morning Report, has an audience of 522,000 listeners. The station voices are Michael Kooge and Stephanie Monks.
The brand's TV channel, The Edge TV, was launched on 27 June 2014 as a replacement of C4. It plays music videos, screens specialist music and pop culture shows and broadcasts original video content filmed with The Edge radio hosts. It is available free-to-air on Kordia digital terrestrial and Sky satellite services.
The modern The Edge radio network evolved out of a local top 40 Hamilton radio station, Buzzard 98FM. The station, a combination of urban and contemporary hit radio and aimed at men and women under 30, was started by locals Grant Hislop, Joe Dennehy and Martin Dempster on 1 December 1992 on the 97.8FM frequency still used by The Edge in the Hamilton market today. Buzzard 98FM was run alongside sister station The Rock 93FM which had launched a year earlier.
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Wikipedia