The Dove Foundation

The Dove Foundation is US organization based in Grand Rapids, Michigan, that issues film reviews, ratings and endorsements of movies that it considers suitable for family audiences.

At one time, the organization was identified for its partnership with a for-profit entity that engaged in telemarketing activities that were alleged to be in violation of the Missouri Do-Not-Call Implementation Act.

The organization was founded in 1991 as a not-for-profit organization. According to the organization's website, its stated mission is "to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment". Although its programs are diversified, it is perhaps best known for reviewing movies for suitability for family viewing, and endorsing acceptable ones with the Dove "Family-Approved" Seal. The organization has also commissioned independent studies completed by the Seidman College of Business at Grand Valley State University to analyze the comparative profitability and return on investment of MPAA-rated films in 1999 and 2005. Those studies have reinforced its efforts to advocate for the production of more values based films and have been relied upon by some in the industry seeking support for their projects. Additionally, Dove has sponsored its Family Film Festival in partnership with local theaters featuring films with its Family-Approved Seal and pioneered a pilot project, "The Dove Movie Channel," to bring free movies to hospitalized children.

Dove's web site states that review standards and criteria are based on Judeo-Christian values gauging the amount of sex, coarse language, violence, drug and alcohol abuse, nudity and behavior deemed unchristian by the site. The website states that Dove's fund-raising strategy of not soliciting contributions from the film industry for its operations eliminates commercial pressure as a factor in its reviews. However, The Dove Foundation has partnered with commercial enterprises. In one instance, its former association with Feature Films for Families, an on-line retailer of home entertainment, led to questions regarding the nature of the partnership.

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