The Coca-Cola Kid

The Coca-Cola Kid
Promotional movie poster for the film
Directed by	Dušan Makavejev
Produced by	Les Lithgow Sylvie Le Clezio David Roe
Written by	Frank Moorhouse
Based on	The Americans Baby by Frank Moorhouse
Starring	Eric Roberts Greta Scacchi Bill Kerr
Music by	William Motzing
Cinematography	Dean Semler
Edited by	John Scott
Distributed by	Cinecom Pictures
Release date	United States 14 July 1985 UK 19 July 1985 Australia 29 August 1985
Running time	98 minutes
Country	Australia
Language	English
Budget	A$3 million
Box office	$36,365 (Australia)

The Coca−Cola Kid is an Australian romantic comedy film, released in 1985. It was directed by Dušan Makavejev and starred Eric Roberts and Greta Scacchi. The film is based on short stories in The Americans, Baby, and The Electrical Experience by Frank Moorhouse, who wrote the screenplay. It was entered into the 1985 Cannes Film Festival.

Becker, a hotshot American marketing executive (played by Roberts) from The Coca-Cola Company visits their Australian operations and tries to figure out why a tiny corner of Australia (the fictional town of Anderson Valley) has so far resisted all of Coke's products. He literally bumps into the very pretty secretary (played by Scacchi) who is assigned to help him.

Eventually Becker discovers that a local producer of soft drinks run by an old eccentric has been successfully fending off the American brand name products. The executive vows an all out marketing war with the eccentric but eventually comes to reconsider his role as a cog in Coca-Cola's giant corporate machinery. Along the way there are humorous subplots involving the office manager's violent ex-husband, Becker's attempt to find the 'Australian sound', and an odd waiter who is under the mistaken belief that Becker is a secret agent.

David Stratton gave a copy of Frank Moorhouse's book The Americans Baby to Dusan Makavejev when he attended the Sydney Film Festival in 1975 with Sweet Movie. Production of the movie was difficult in part because of Makavejev's work methods, which were different from the way films were normally made in Australia. Denny Lawrence came on board the film as a consultant.

The Coca-Cola Kid grossed $36,365 at the box office in Australia.

The Coca-Cola Kid was released on DVD by Umbrella Entertainment in May 2009. The DVD is compatible with all region codes and includes special features such as the theatrical trailer, and an interview with Greta Scacchi and David Roe titled The Real Thing.