The Chrysanthemum and the Sword (Mad Men)
| "The Chrysanthemum and the Sword" | |
|---|---|
| Mad Men episode | |
| Episode no. | Season 4 Episode 5 |
| Directed by | Lesli Linka Glatter |
| Written by | Erin Levy |
| Original air date | August 22, 2010 |
| Guest appearance(s) | |
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"The Chrysanthemum and the Sword" is the fifth episode of the fourth season of the American television drama series Mad Men, and the 44th overall episode of the series. It was written by Erin Levy and directed by Lesli Linka Glatter, and it originally aired on the AMC channel in the United States on August 22, 2010.
It's now March 1965.Pete Campbell reports to the partners of Sterling Cooper Draper Pryce that the Honda Motorcycle Corporation is unhappy with their current agency, Grey Advertising, and Pete has used his network to set up a meeting with Honda. Roger Sterling, a veteran who served and lost friends in the Pacific theater of World War II, refuses to do business with the Japanese, but the other partners agree to pursue Honda while keeping Roger out of the loop. Meanwhile, creative director Ted Chaough of CGC, who sees himself as an upcoming rival to Don Draper, has already picked up two of SCDP's most recently lost clients (Clearasil and jai alai) and has his sights on Honda as well.
Honda's representatives visit SCDP's offices, but Roger discovers the carefully planned meeting and sabotages it, insulting the Japanese delegates to their faces. Afterward, Don and Pete are furious with Roger, and Don agrees with Pete that Roger is trying to preserve his indispensable status at SCDP by maintaining the unchallenged primacy of client, Lucky Strike. Bert Cooper and Joan Harris both independently advise Roger to bite the bullet so that SCDP can still have a chance to win the competition for Honda's business.
Don conceives of a plan wherein SCDP will pretend to shoot a lavish Honda motorcycle commercial to win the account (violating the rules set for the competition by Honda, which stipulated no finished work in the final presentation), allowing details of the shoot to leak to Ted at CGC so that he will try to outdo SCDP's ad. At the presentation, Don tells the Japanese that he is withdrawing SCDP from consideration, letting them know that he considered the contest dishonorable because Honda had entertained a bid from a rival agency (CGC) that broke the rules with a finished ad, and paying them back with $3,000 from his personal account. The Japanese are ashamed of themselves and impressed with Don, and ultimately Pete learns Honda was never planning to leave Grey, but SCDP now will have first shot at marketing Honda's upcoming line of automobiles. Pryce is uneasy with Don's tactics but ultimately praises his good work.
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