The Charm
| The Charm | ||||
|---|---|---|---|---|
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| Studio album by Bubba Sparxxx | ||||
| Released | April 4, 2006 | |||
| Recorded | 2005–06 | |||
| Genre | Hip hop | |||
| Length | 45:58 | |||
| Label | Purple Ribbon/Virgin/Capitol/EMI | |||
| Producer | Big Boi (exec.), Mr. Collipark, Mr. DJ, Organized Noize | |||
| Bubba Sparxxx chronology | ||||
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| Singles from The Charm | ||||
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| Professional ratings | |
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| Aggregate scores | |
| Source | Rating |
| Metacritic | 66/100 |
| Review scores | |
| Source | Rating |
| AllMusic |    |
| The A.V. Club | A− |
| Entertainment Weekly | B− |
| Los Angeles Times | |
| Pitchfork Media | 7.7/10 |
| PopMatters |   |
| RapReviews | 7/10 |
| Rolling Stone | |
| Stylus Magazine | B |
| Vibe | |
The Charm is the third album by American rapper Bubba Sparxxx, released on April 4, 2006. It is the follow-up to Deliverance and was released on Purple Ribbon Records through Virgin Records. Unlike the previous installments, it is the first album to have very little input from Timbaland, with production being handled and provided by Mr. Collipark and Organized Noize, and Big Boi serving as executive producer on the album. The guest appearances featured on the album were fellow rappers Cool Breeze, Duddy Ken, Killer Mike and the Ying Yang Twins, and singers Frankie J, Scar and Sleepy Brown.
The album received a generally positive reception but critics found it uneven in its amalgam of mainstream hip-hop songs and serious internal tracks. The Charm debuted at number 9 on the Billboard 200 with 51,000 copies sold in its first week released and spawned two singles: "Ms. New Booty" and "Heat It Up".
The Charm received generally favorable reviews but music critics were divided by Bubba's decision to leave Timbaland for Big Boi and change his production and lyrical content. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 66, based on 18 reviews.
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