The Campaign | |
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Teaser poster
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Directed by | Jay Roach |
Produced by |
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Screenplay by |
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Story by |
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Starring |
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Music by | Theodore Shapiro |
Cinematography | Jim Denault |
Edited by | Craig Alpert |
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Distributed by | Warner Bros. Pictures |
Release date
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Running time
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85 minutes 96 minutes(Extended cut) |
Country | United States |
Language | English |
Budget | $95 million |
Box office | $104.9 million |
The Campaign is a 2012 American political satire comedy film directed by Jay Roach, written by Shawn Harwell and Chris Henchy and stars Will Ferrell and Zach Galifianakis as two North Carolinians vying for a seat in Congress. The film was released on August 10, 2012 to mixed reviews.
Democratic Congressman Cam Brady (Will Ferrell) of North Carolina's fictional 14th District is running for his fifth term unopposed. His campaign is damaged by the revelation of his affair with one of his supporters, when Cam accidentally leaves a sexually explicit voice message on a local family's answering machine.
The corrupt businessmen brothers Glenn and Wade Motch (Dan Aykroyd and John Lithgow) use this opportunity to convince Marty Huggins (Zach Galifianakis), tourism director for the town of Hammond and son of one of their associates, Raymond Huggins, to run against Cam on the Republican ticket, as part of a plan to profit from dealings with a Chinese company. Cam at first underestimates Marty and humiliates him by playing a video biography highlighting potentially embarrassing aspects of Marty's life. The Motch brothers then hire Tim Wattley (Dylan McDermott) to be Marty's campaign manager. Tim reinvents Marty as a successful entrepreneur and family man. Marty's popularity rises due to his effective campaign while Cam's is further damaged when he accidentally punches a baby when intending to hit Marty. Cam later runs a campaign portraying Marty as an Al Qaeda terrorist, and Marty exposes Cam as a fake Christian by asking him to recite the Lord's Prayer, which he fails to do. Cam attempts to restore his religious image by visiting a church of snake handlers, but he gets bitten by a snake. A video of the bite is leaked into the Internet and goes viral, increasing Cam's popularity.