The Bowery Presents
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| Formation | 1994 |
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| Location | |
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Founders
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Michael Swier and John Moore |
| Website | http://www.bowerypresents.com/ |
The Bowery Presents is a concert promotion and venue management organization that runs multiple venues in New York City, Boston, Philadelphia, Atlanta, and Maine. Venue capacities range from 250 people to 20,000 people. The organization started with only a small club (The Mercury Lounge) on Manhattan's Lower East Side in 1993 and gradually developed a new market for indie rock concerts for new middle-class populations in Manhattan and Williamsburg, Brooklyn, during the 1990s and 2000s, and in the 2010s increasingly also tourists and a wider area of New Jersey and Brooklyn.
The business evolution of The Bowery Presents:
Bowery Ballroom, Webster Hall, and Music Hall of Williamsburg are widely appreciated for their excellent acoustics and for their historical aura. The buildings were constructed long before the gentrification process that shaped the outlook of the contemporary concert culture of mainstream indie rock at these venues and the concert market developed by The Bowery Presents, and the historical dimension of those venues is valuable to audiences and artists, both on the level of sensory pleasure but also on the level of authenticity in relation to the urban experience and the relatively retrospective indie rock.
The company was founded in 1993 by Michael Swier. In 2006, Bowery Presents partnered with former LiveNation CEO Jim Glancy, and began to expand to larger venues in New York such as Hammerstein Ballroom, and Madison Square Garden.
From 2010, the company began expanding to other places.
In 2016 it was reported that AEG Live has purchased Bowery Presents, leaving no multi-state independent concert promotion companies in New York City.
Bowery Presents moved to Boston, MA in April 2010 when the company signed a long-term deal with The Royale to be the sole presenter of live music at the nightclub/music venue. Bowery opened a small office in Boston to run the venue and to book events for larger spaces. Since 2010, Bowery has opened The Sinclair, and hired the two promoters of TT the Bear's and Great Scott. The promoters work in conjunction with Bowery Presents to bring events to Great Scott and TT the Bear's, as well as The Royale and The Sinclair.
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