The Bing Crosby Show for General Electric
| Genre | variety |
|---|---|
| Running time | 30 minutes |
| Country of origin | United States |
| Language(s) | English |
| Syndicates | CBS |
| Starring |
Bing Crosby The John Scott Trotter Orchestra Jud Conlon's Rhythmaires |
| Announcer | Ken Carpenter |
| Written by | Bill Morrow |
| Directed by | Murdo MacKenzie |
| Produced by | Bill Morrow |
| Recording studio | Hollywood, U.S. |
| Other studios | Palm Springs, California |
| Original release | October 9, 1952 – May 30, 1954 |
| No. of series | 2 |
| No. of episodes | 75 |
| Opening theme |
Where the Blue of the Night (Meets the Gold of the Day) (first season) Unnamed piece of music by Victor Young for series two |
| Sponsored by | General Electric |
Where the Blue of the Night (Meets the Gold of the Day) (first season)
The Bing Crosby Show for General Electric was a 30-minute variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS radio from 1952-1954. The series was sponsored by the General Electric company and was usually recorded in Hollywood, although some shows were recorded in Palm Springs. The last seven shows of the first season were broadcast as though they had come from Paris, France but they had actually been recorded in the USA prior to Crosby’s departure for Europe.
Singer and entertainer Bing Crosby had finished a three-year engagement with Chesterfield cigarettes on CBS radio which had ended in June 1952. Crosby remained with CBS and General Electric took over as sponsor for his show. The show was named The Bing Crosby Show for General Electric and premiered on Thursday, October 9, 1952. Notable guest stars and appearances on the series included Frank Sinatra, Jack Benny, Ella Fitzgerald, Connee Boswell, Bob Hope, Dinah Shore, Rosemary Clooney, Peggy Lee, The Bell Sisters and Kay Starr. The competition of television was causing radio audiences to fall away dramatically and the Crosby show had to adapt to this over its two-year run. Crosby is said to have been paid $16,000 per week which made it one of the most expensive shows on radio. This figure also had to cover the cost of staff and guests.
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