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The Beauty Process: Triple Platinum

The Beauty Process: Triple Platinum
The Beauty Process.jpg
Studio album by L7
Released February 25, 1997
Studio Conway Recording Studios in Hollywood and Sound City Studios in Van Nuys, California
Length 41:35
Label Slash, Reprise
Producer Rob Cavallo, Joe Barresi, L7
L7 chronology
Hungry for Stink
(1994)
The Beauty Process: Triple Platinum
(1997)
Live: Omaha to Osaka
(1998)
Singles from The Beauty Process: Triple Platinum
  1. "Off the Wagon"
    Released: January 28, 1997
Professional ratings
Review scores
Source Rating
AllMusic 3/5 stars
Entertainment Weekly B
Los Angeles Times 2.5/4 stars
Rolling Stone 4/5 stars
The Rolling Stone Album Guide 3.5/5 stars
Spin 6/10
The Village Voice A−

The Beauty Process: Triple Platinum is the fifth studio album by the American rock band L7, released on February 25, 1997 by Slash Records in collaboration with Reprise Records. It was recorded at Conway Recording Studios in Hollywood and Sound City Studios in Van Nuys, California. The band recorded most of the album as a trio formed by founding members Donita Sparks and Suzi Gardner, and longtime drummer Demetra Plakas, following the departure of bassist Jennifer Finch. The album marks a departure from the tough rock style of its predecessors to a slower and more adventorous style.

Upon release, The Beauty Process reached No. 172 on the US Billboard Top 200 chart and No. 12 on the Heatseekers Albums chart. The song "Off the Wagon" was released as a single in 1997, while a concert film titled L7: The Beauty Process and directed by former Nirvana bassist Krist Novoselic was released in 1998. The album received generally favorable reviews from critics, who praised its attitude-filled lyrics and more liberating style compared to previous L7 albums. However, it sold worse than expected, leading Reprise to drop the band thereafter.

The Beauty Process: Triple Platinum is the follow-up to L7's 1994 album Hungry for Stink, which was released by Slash Records in collaboration with Reprise Records, a major record label owned by the Warner Music Group. Hungry for Stink peaked at No. 172 on the US Billboard Top 200 chart and coincided with the 1994 Lollapalooza music festival, where the band shared the stage with other successful acts including The Smashing Pumpkins and The Breeders. For their next album, L7 decided to take a less constrained approach than they took with their previous albums. According to singer and guitarist Donita Sparks, "In the past, I think we wanted to prove that we were tough cookies. We wanted to show that we could rock harder than anyone. Now we're more secure. So we have more freedom. It's kind of liberating."


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