The Avenue at White Marsh
White Marsh Town Center a 2,000-acre (8.1 km2) planned community of residential, office, industrial, and retail properties developed by Nottingham Properties, now owned by Corporate Office Properties Trust. It is located in White Marsh, northeast Baltimore County, Maryland.
Plans for White Marsh Town Center were proposed in 1965. Construction of the adjacent Interstate 95 in 1969 justified the proposal and plans for rezoning. The first project, White Marsh Mall, developed by the Rouse Company, opened in 1981.
The Avenue at White Marsh is a 300,000 square foot lifestyle center located in White Marsh, Maryland south of White Marsh Mall.
The Avenue was developed as a town-center in a suburb without a center. Its design is drastically different from previous suburban malls and part of a wave of similar destination retail sites across the country. Construction on the Avenue started in 1996 and was completed in 1998 with stores opening to the public as they were ready. Federal Realty Investment Trust purchased The Avenue in early 2007.
The concept for the Avenue at White Marsh was modeled in part after the Reston Town Center, which also blends office, residential, entertainment and retail components. The Avenue stores are situated on both sides, at the beginning, and at the end of a quarter-mile main street. The layout was planned to feel old-fashioned from the stone plaza to the architecture. The Avenue was criticized early on as a "street without a town."
A plaza is located at the center of the main street where regular entertainment can take place. Each year in November The Avenue at White Marsh hosts a community Tree Lighting Celebration and in December hosts the White Marsh Holiday Parade.
The Avenue supplements White Marsh Mall with retail, food, and service options. More information can be found at www.theavenueatwhitemarsh.com.
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