The Art of the Start
| Guy Kawasaki | |
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August 30, 1954 Honolulu, Hawaii |
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| Children | 4 |
| Website | Official website |
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 The art of innovation Guy Kawasaki, TEDxBerkeley, TEDx, 21:15, February 22, 2014 |
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Ten Words You Seldom Hear in Social Media, Social Data Week, September 16, 2013, 29:21 |
Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
From March 2015 until December 2016, Kawasaki sat on the , the non-profit operating entity of .
Kawasaki has also written a number of books including The Art of Social Media (2014) and Database 101 (1991).
Guy Kawasaki was born in Honolulu, Hawaii, where he attended ʻIolani School. He credits his writing career to Harold Keables, his Advanced Placement English teacher, who taught him that "the key to writing is editing."
Kawasaki graduated from Stanford University In 1976 with a Bachelor of Arts degree in psychology. He then attended law school at UC Davis, but quit after about a week of classes when he realized that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. While there, Kawasaki also worked at a jewelry company, Nova Stylings. Kawasaki observed, "The jewelry business is a very, very tough business, tougher than the computer business... I learned a very valuable lesson: how to sell."
In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension.
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