Formation | April 23, 2013 |
---|---|
Legal status | LLC |
Headquarters | United States |
Region
|
United States |
Chairman
|
Bryan Miller |
Website | www |
The Alliance for Solar Choice (TASC) leads rooftop solar power advocacy efforts across the United States.
Founded by the largest rooftop solar energy companies in the United States of America, TASC represents the vast majority of the rooftop solar market. Its members include: Demeter Power Group, SunTime Energy, Geostellar, Inc., LGCY Power, Sunrun, and Solar Universe.
TASC member companies are responsible for thousands of jobs and hundreds of thousands of rooftop solar installations on homes, schools, businesses, and government buildings across the country. According to recent Center for American Progress (CAP) studies, rooftop solar systems are now seeing overwhelming adoption in middle-class neighborhoods with median incomes ranging from $40,000 to $90,000.
In January 2013, the utility trade association Edison Electric Institute (EEI) issued a report titled “Disruptive Challenges: Financial Implications and Strategic Responses to a Changing Retail Electric Business”. The report describes the increasing popularity of consumer-driven rooftop solar, energy efficiency, and demand response as a “vicious cycle.” It details how utilities view rooftop solar as a “disruption” to their current business model, which guarantees utilities specific profit margins from large infrastructure projects funded by ratepayers. Peter Kind of Energy Infrastructure Advocates, the author of the report, makes recommendations on how electric utilities can defend against these ‘disruptive challenges.’ TASC and others in the solar industry have been working since 2013 to defend against utility attacks on core rooftop solar policies across the country.
A primary target of utility attacks is net energy metering, or ‘NEM’. Net metering provides full retail credit to residents, businesses, schools, and other public agencies when their solar systems export surplus energy to the grid. The utility then sells this surplus energy to other customers nearby. Utility companies are attacking NEM to block the growth of rooftop solar, a strategy that has been highly publicized in the press.
Another utility strategy is to introduce legislation to monopolize the rooftop solar market. In 2014, utilities in South Carolina and Washington pushed legislation with this intention. TASC successfully lead efforts to defeat both attempts.