TheFind
 Shopping Search Reinvented
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| Subsidiary | |
| Industry | Shopping Search, Discovery Shopping |
| Founded | 2006 |
| Defunct | 2015 |
| Headquarters | Mountain View, California, USA |
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Key people
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Siva Kumar (CEO), Shashikant Khandelwal (CTO) |
| Parent | |
| Website | thefind.com (no longer available) |
TheFind.com was a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.
In March 2015, Facebook Inc. acquired TheFind. TheFind Inc, was founded in 2006 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006 the site was re-launched as TheFind.com with an emphasis on discovery shopping search for lifestyle products. TheFind.com is a privately held company in Mountain View, California and received initial funding from Redpoint Ventures, Lightspeed Venture Partners and Cambrian Ventures. In 2007, they received an additional $15 million in funding led by Bain Capital Ventures.
TheFind.com positions itself as a discovery shopping search engine, in contrast to a Comparison Shopping Engine model more commonly used for computers and electronics. According to the company's website, the search database includes over 500 Million products from over 500,000 stores and online merchants. Products are added to the search via crawling as well as merchant feeds. The search results are ranked using an algorithm based on relevancy and popularity, rather than a pay-for-placement ranking. Clicking on a product from a search results page takes the user to the merchant's site where the product can be purchased directly from the merchant. Since its re-launch, TheFind.com has announced several additional features including color search and find similar items
TheFind.com has content partnerships with several established web and media properties including PayPal and Glam Publishers Network, as well as several blogs such as Celebrity-Babies.com, Popgadget.net, and ConnectingMoms.com.
On March 28, 2007, TheFind.com announced that it has experienced a 540% increase in unique visits since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. Quantcast.com, the leading media measurement service, shows TheFind.com at 7 million visitors per month as of Nov 2008 (http://www.quantcast.com/thefind.com) Comscore Media Metrix shows TheFind to be the 2nd largest shopping search engine with 20+ million visitors per month as of May 2010.
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Wikipedia