The7stars
| Industry | Media agency |
|---|---|
| Founded | 2005 |
| Founder | Jenny Biggam and Mark Jarvis |
| Headquarters | London, England |
| Services | Advertising, Marketing |
| Website | the7stars |
the7stars is a British media agency. The organization develops promotional content and television advertising, along with social media marketing for clients, who have included music labels Cooking Vinyl, EMI Records, and Atlantic Records. In 2008, Marketing magazine listed the agency as #34 in the Top 50 Media Agencies in the world, rising from #53 in 2007. In 2015, Campaign Magazine ranked the7stars the 12th biggest media agency in Britain.
the7stars was established in 2005, by Jenny Biggam, Mark Jarvis, and Colin Mills, along with a group of senior management from media agency Carat UK, who developed the organisation to compete with independent media agencies. The opportunities afforded the agency, by working in direct competition with independent groups provided an advantage in the marketplace, which had been slow to develop due to prohibitively high start-up costs that were commonplace, but feasible for large media agency networks. The funding required for the creation of the agency came from private individuals, rather than from "venture capitalists or a media network", making the7stars the first "high-profile media and planning agency to launch since Christine Walker set up Walker Media in 1997". The name of the agency was chosen by Mills, who chose the name in honor of a "pub in Holborn near Carat's headquarters".
In 2009, the7stars conducted research on the effect the global economic downturn had on media consumption in the UK. It was reported that older consumers had stated that, if prices for newspapers increased, 46 percent would stop buying newspapers. There was also an overall increase in expectation for media such as newspapers to be free and freely available.
Since starting out with a focus on music labels, the7stars has grown it's client portfolio to include a diverse range of businesses from a variety of sectors. Clients now include Suzuki,Save the Children,HMV,Iceland and Nintendo amongst others.
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