"That Same Old Feeling" is the title of a pop song composed by John Macleod and Tony Macaulay which in 1970 was a Top Ten UK hit for Pickettywitch, an English band fronted by Polly Brown. In the US the Pickettywitch single vied with a rival version by The Fortunes, with both versions scoring well-enough regionally to reach the Top 70 of the Hot 100, the national hit parade maintained by Billboard magazine.

The original recording of the song was by The Foundations being featured on the group's final album Digging the Foundations issued in May 1969: like the group's previous three albums Digging the Foundations was produced by John Macleod and Tony Macaulay, consisting largely of their compositions. The Foundations' original version of the song introduced the song's standard chorus but its verses were radically different - musically and lyrically - from those of the later better-known versions.

The first evident version of the song in its standard format was that cut by The Fortunes, best known for their hit "You've Got Your Troubles", #2 UK in August 1965: although their hitmaking career had evidently ended by mid-1966 the group had returned to prominence in 1969 via their recording the iconic "It's the Real Thing" jingle for Coca-Cola at the behest of Billy Davis, former Chess Records a&r man turned ad executive, and The Fortunes made their recording of "That Same Old Feeling" - as "Same Old Feeling" - for a 1969 album entitled It's the Real Thing. Produced by Noel Walker - who had overseen The Fortunes' three mid-60s UK chart hits - and Billy Davis, It's the Real Thing was not made available for public purchase or radio airplay, rather being distributed to the Coca-Cola employees who attended a company convention held in Houston. The album reunited The Fortunes' original three vocalists: Rod Allen, Glen Dale, and Barry Pritchard, for the first time since the summer of 1966, when Dale had departed the band.

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