Texaco Star Theatre

Texaco Star Theatre is an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr. Television".

The classic 1940–44 version of the program, hosted by radio's Fred Allen, was followed by a radio series on ABC (the former NBC Blue) in the spring of 1948. When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show had a huge cultural impact.

The roots of Texaco Star Theatre were in a 1930s radio hit, Ed Wynn, the Fire Chief, featuring the manic "Perfect Fool" in a half-hour of vaudevillian routines interspersed with music. Wynn's ratings began to slide and the comedian lapsed amidst personal and professional crises, and the show ended in June 1935. Texaco sponsored The Jumbo Fire Chief Program in 1935–36 and The Fire Chief Concert in 1936.

Comedian Eddie Cantor was the star of a show called "Texaco Town" from 1936 to 1938. The show's cast featured young singers Bobby Breen and Deanna Durbin, announcer Jimmy Wallington, who read the commercials for Fire Chief gasoline, Harry Park, and bandleader Jacques Renard. The show was a combination of comedy and music. Cantor frequently sang a tune about the "mayor of Texaco Town".

The first Texaco Star Theatre (spelled Theatre for most of the radio show's run) was on October 5, 1938. The show began as a variety show with dramatizations and songs by guest stars. In 1940, the show became a star vehicle for, with the show re-titled Texaco Star Theatre with Fred Allen and the program airing on October 2, 1940.

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