Tex Austin

John Van "Tex" Austin (1886 – 26 October 1938) was an American rodeo promoter, known as the "King of the Rodeo" or "Daddy of the Rodeo" because of his efforts to popularize the rodeo outside of its core American West demographic.

He owned the Forked Lightning Ranch in New Mexico. From 1925 to 1929, he was promoter, manager, and director of the Chicago Roundup.

Austin's birth name, in St. Louis, Missouri, was Clarence Van Nostrand. In 1908, he left St. Louis and adopted a new persona, changing his name (and usually was called Tex Austin) and saying that he was raised on a cattle ranch in Victoria, Texas. He worked at the L.F.D. Ranch in Roswell, New Mexico and then at a ranch at Las Vegas, New Mexico.

He claimed to have worked for Don Luis Terrazas, the Chihuahua cattle baron of the Creel-Terrazas Family. In 1910, he was a captain under Francisco Villa in Madero's revolutionary forces against Diaz.

His first produced rodeo was in El Paso, Texas. In 1918 in Wichita, Kansas, he produced the first indoor rodeo.

In the 1920s, Austin put together a rodeo and played in Chicago Stadium, New York's Madison Square Garden (1922), and in Hollywood.

He even took his rodeo to the newly opened Wembley Stadium in London, in 1924. Austin took to Britain such rodeo stars as: Ike Rude, Manerd Gayler, Andy Lund, Art Lund, Dave Campbell and Rube Roberts. The rodeo was challenged by animal rights activists attempting to get a court order barring the rodeo on the basis of animal cruelty. The Wembly rodeo, in which Austin lost $20,000, was to cause Parliament to pass the Protection of Animals Act 1934 which made it an offense to rope an untrained animal or to ride one using a cruel appliance such as a strap cinched tight around its genitals.

...
Wikipedia