Teton Gravity Research
 |
|
| Multi-media company | |
| Industry | Action sports |
| Founders | Steve Jones, Todd Jones, Dirk Collins, Rick Armstrong, Corey Gavitt |
| Headquarters | Jackson Hole, WY, USA |
| Products | advertisements, product promotionals, online media, consumer products, action sports films, live events |
| Services | advertising, marketing, brand placement, cinematography, production of commercial television, film, and custom digital content |
| Website | http://www.tetongravity.com |
Teton Gravity Research (TGR) is an extreme sports media company based in Jackson Hole, Wyoming. The company was founded in 1996 by brothers Steve and Todd Jones, as well as friends Dirk Collins Rick Armstrong and Corey Gavitt. The group launched the company to create products that came from the perspective of athletes, showcased youth culture, and fostered the growth of high-risk action sports.
TGR works closely with various extreme athletes to create multimedia content, advertisements, products, and events that promote the inherently very dangerous types of action sports that typically involve combinations of high elevations and speed, hence a high risk of serious personal injury.
TGR has produced 32 award-winning action sports films rooted in skiing, snowboarding and surfing, and numerous original television broadcast series. TGR is known for producing action-sports films with environmental messages, yet it also produces advertising for a wide range of manufacturers. The company is a key partner to organizations such as the Surfrider Foundation, Protect Our Winters, and 1% For The Planet.
TGR markets to millions of people each year through its online platform, tetongravity.com. In addition to featuring TGR's athletes and films, the website offers advertising and editorial content, as well as extreme sports videos, stories, and photos contributed by community members. TGR also creates a line of merchandise rooted in youth culture and the heavily branded, extensively marketed extreme-sports lifestyle.
TGR has produced national television commercials for brands such as Apple, Nissan, Jeep, Under Armour, Energizer, and The North Face. TGR's creative direction, cinematography, early adoption of new technology, and experience filming in remote and extreme environments have made the company known for creating action-sports content, especially via aerial cinematography.
In April 2013, TGR became the official launch partner for the GSS C520, a camera platform which TGR co-founder Todd Jones described as, "the most advanced portable gyro stabilized system in the world." TGR produced a reel using footage the company shot while first using the GSS C520, which was recognized as a "Vimeo Staff Pick."
On September 21, 2013, TGR awarded the largest cash prize in skiing history, $100,000, to Dale Talkington as the first-ever winner of The Co-Lab, an open source video contest in which skiers from around the world submitted video edits and fans voted online to determine the finalists. Dale Talkington's fellow finalists voted and Talkington was determined to be the winner.
Teton Gravity Research is largely known for its Deeper, Further, Higher film trilogy, which continues TGR's focus on high-injury-risk extreme alpine sports. These three films showcase Jeremy Jones, who is a 10-time Snowboarder magazine "Big Mountain Rider of the Year" and the younger brother of TGR co-founders Steve and Todd Jones. Jeremy Jones revolutionized backcountry snowboarding with Deeper, his 2010 ode to splitboarding and human-powered adventure. His 2012 sequel Further took him to the planet's most remote mountain ranges and earned him a nod as a 2013 National Geographic 'Adventurer of the Year'. His environmental advocacy work with Protect Our Winters won him recognition as one of President Barack Obama's 2013 'Champions of Change'. TGR released Higher in September 2014, which was filmed on location in Alaska, Wyoming, California, Massachusetts, and Nepal.
...
Wikipedia