Tele-TV

Tele-TV
Launched	1995
Owned by	Bell Atlantic, Pacific Telesis, NYNEX, CAA
Slogan	Simply Better Television
Country	USA
Headquarters	Los Angeles, Washington DC, San Francisco, and New York City

Tele-TV (also known as Galaxy-TV and Pacific Bell Digital TV) was a media and technology company formed by Bell Atlantic, NYNEX, Pacific Telesis, and Creative Artists Agency in February 1995. The company, based in Reston, Virginia, USA, set out to design a pioneering interactive TV service with a set-top box that would allow customers to view video on demand over copper phone wires. Thomson Consumer Electronics was to build the set-top boxes. Ex-CBS chief and former president of SonyHoward Stringer was hired as CEO, with ex-Fox executive Sandy Grushow as president. Michael Ovitz, then head of CAA, was to play a role as deal-maker between Hollywood and the company. The company reportedly spent US$500 million before halting operations in early 1997, although some subscribers had services through the end of 2001.

Stargazer was the initial project, started in 1994 by Bell Atlantic's CEO Raymond W. Smith, a VOD (video on demand) market trial which successfully launched in 1995 - the world's first commercial VOD service - with 1,000 Virginia households. This pioneering interactive research, data and design became the foundation for the Tele-TV service. At the time, Bell Atlantic CEO Ray Smith stated "Before the communications industry is through, your computer will speak, your TV will listen and your telephone will show you pictures."

Tele-TV was originally intended to feed programming content to the video systems the Baby Bells were planning in the early 1990s, but the venture lost much of its Bell company support when the 1996 Telecommunications Act distracted them with the possibility of a much more lucrative revenue stream - long-distance service.

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