Technics (brand)
 |
|
|
Native name
|
テクニクス |
|---|---|
| Industry | Electronics |
| Founded | 1965 |
| Headquarters | Kadoma, Osaka, Japan |
|
Key people
|
Fumio Ohtsubo, president |
| Products | DJ sets, headphones, synthesizers, turntables |
| Parent | Panasonic Corporation |
| Website | http://www.technics.com/ |
Technics (テクニクス Tekunikusu?) is a Japanese brand name of the Panasonic Corporation for audio equipment. Since 1965 under the brand name, Panasonic has produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was conceived for a line of high-end audio equipment to compete against brands such as Nakamichi.
From 2002 onwards products were rebranded as Panasonic except in Japan and the former Soviet Union, where the brand remained in high regard. Panasonic discontinued the brand for most products in October 2010, but it was revived in 2015 with new high-end turntables. The brand is best known for the Technics SL-1200 DJ turntable, an industry standard for decades.
Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to wider prominence with the international sales of direct-drive turntables. In 1969, Technics launched the SP-10, the first direct-drive model for the professional market, followed in 1971 by the SL-1100 for the consumer market. The SL-1100 was used by the influential DJ Kool Herc for the first sound system he set up after emigrating from Jamaica to New York City. This latter model was the predecessor to the SL-1200 which, as the upgraded SL-1200 MK2, became a widely used turntable by DJs. A robust machine, the SL-1200 MK2 incorporated a pitch control mechanism (or vari-speed), and maintained a relatively constant speed with low variability, which proved popular with DJs.
...
Wikipedia