Taste Festivals is a company which runs a series of food festivals around the world. As of 2012, these have taken place in fifteen cities. The events typically have the prefix "Taste of", although the company joined forces with celebrity chef Jamie Oliver to organise The Big Feastival for the first time in 2011. The events are typically attended by restaurants who operate mini-kitchens, these include Michelin starred restaurants.
The events run by Taste Festivals feature mini-kitchens from different restaurants, along with live demonstrations from chefs. The events have their own currency called "crowns" which are used to purchase food from the restaurant's kitchens. The restaurants featured have included Michelin starred establishments such as Rhodes 24 and Le Gavroche at Taste of London. The Best in Taste award is given out by each festival to the restaurant who serves the best dish at each event.
Taste Festivals launched in 2004 with the first Taste of London, which took place at Somerset House. The London event was moved to Regent's Park in 2005, where it has remained since. The show was named Best Consumer Show at the 2012 Exhibition News Awards. A second London based event runs later in the year, entitled Taste of Christmas. It runs on similar principles to the main Taste of London event, although it is instead hosted at the ExCeL Centre.As of 2016, Taste of Christmas is held at Tobacco Docks, London.
Taste of Edinburgh was first run in 2007, initially at The Meadows, but after two years moved to Inverleith Park. In 2012, the festival was called off at late notice following high levels of rainfall in the days prior to the event making the site unsafe for the expected number of visitors. Initially the plans were to continue with the event despite the weather. As of 2012, there have been Taste festivals held in fifteen cities around the world, the exhibitors at the 2012 Taste of London held a combined 11 Michelin stars.
The events were expanded to Africa in 2006 with Taste of Joburg, and expanded in 2008 to add a second South African event with Taste of Cape Town,