Taste (sociology)

In sociology, taste is an individual's personal and cultural patterns of choice and preference. Taste is drawing distinctions between things such as styles, manners, consumer goods and works of art and relating to these. Social inquiry of taste is about the human ability to judge what is beautiful, good, and proper.

Social and cultural phenomena concerning taste are closely associated to social relations and dynamics between people. The concept of social taste is therefore rarely separated from its accompanying sociological concepts. An understanding of taste as something that is expressed in actions between people helps to perceive many social phenomena that would otherwise be inconceivable.

Aesthetic preferences and attendance to various cultural events are associated with education and social origin. Different socioeconomic groups are likely to have different tastes. Social class is one of the prominent factors structuring taste.

The concept of aesthetics has been the interest of philosophers such as Plato, Hume and Kant, who understood aesthetics as something pure and searched the essence of beauty, or, the ontology of aesthetics. But it was not before the beginning of the cultural sociology of early 19th century that the question was problematized in its social context, which took the differences and changes in historical view as an important process of aesthetical thought. Although Immanuel Kant's Critique of Judgement (1790) did formulate a non-relativistic idea of aesthetical universality, where both personal pleasure and pure beauty coexisted, it was concepts such as class taste that began the attempt to find essentially sociological answers to the problem of taste and aesthetics. Metaphysical or spiritual interpretations of common aesthetical values have shifted towards locating social groups that form the contemporary artistic taste or fashion.

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