Target fixation

Target fixation is an attentional phenomenon observed in humans in which an individual becomes so focused on an observed object (be it a target or hazard) that they inadvertently increase their risk of colliding with the object. It is associated with scenarios in which the observer is in control of a high-speed vehicle or other mode of transportation, such as race-car drivers and motorcyclists. In such cases, the observer may fixate so intently on the target that they steer in the direction of their gaze, which is often the ultimate cause of a collision. The term target fixation was used in World War II fighter-bomber pilot training to describe pilots flying into targets during a strafing or bombing run.

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