Target Video

Target Video (aka TargetVideo77) is a San Francisco-based studio, founded by artist Joe Rees, who collaborating with Jackie Sharp, Jill Hoffman, Sam Edwards and others, archived early art performance, punk and hardcore bands on video and film. Performers and artists as diverse as the Sex Pistols, the Dead Kennedys, The Screamers, The Cramps, William S. Burroughs, The Clash, the Avengers, Mark Pauline, Survival Research Labs, The Go-Go's, John Cooper Clarke, Bauhaus, X, The Dils, Johanna Went, Talking Heads, Black Flag, Flipper, and Crucifix were recorded in the late 1970s to the early 1980s. Using multiple cameras, they produced some of the highest quality footage available of these bands performing in front of live audiences. In addition, videos often included interviews with members of the bands. Also they organized a national U.S.A. tour for Berlin's (West) punk rock band MDK /Mekanik Destrüktiw Komandöh with singer Volker Hauptvogel and released with Rough Trade USA the 12" Maxi-Single Berlin of this Band. The video made at South Van Ness Ave is lost.

Target Video taped bands and artists in the US and Europe in clubs, on the streets and at parties or at its 12,000 sf studio in San Francisco's Mission District. Target Video warehouse shoots were taped with an audience who came to party and see the band. Generally they started in the afternoon and continued on into the night. In the local scene everyone knew everyone else and it was a casual, creative environment. The Target Video warehouse was the scene of many after hours parties as they played host to touring bands after their gigs with DJs and Target videos projected on to 20 ft. walls. Joe Rees developed an editing style uncommon for the time using fast cuts juxtaposing images of military jets, punk bands, crowds and other footage creating the "Target Montage." These montages along with live footage of bands and artists became the basis for "Target Shows" which were shown in the US and Europe.

...
Wikipedia