Tara Fela-Durotoye

Tara Fela-Durotoye (born 6 March 1977) is a Nigerian makeup artist and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.

She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.

In 2007, She was awarded the Africa SMME Award and the Entrepreneur award in South Africa and in 2013, Forbes listed her as one 20 Young Power Women In Africa

Tara Fela-Durotoye was born at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi. The couple separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In form 5, she was made the Sanitary and Welfare Prefect. She graduated from the Lagos State University, with a degree in Law and proceeded to establish the House of Tara International.

She is married to Fela Durotoye, a business strategist and corporate activator, chief executive officer of Visible Impact. They have three sons, Mobolurin, Demilade & Morolaoluwa.

Fela-Durotoye is the managing director and Creative Director of House of Tara International, a Nigerian makeup company. The organisation has grown from a small make-up business started as an undergraduate in the Faculty of Law, Lagos State University in 1998 into a franchise enterprise with three main lines of business: the Make-up Studio, the Makeup School and the Tara product line comprising beauty products and professional make-up kits.

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