Tapout (clothing brand)
 |
|
| Joint-venture | |
| Founded | 1997 |
| Founder |
Charles Lewis, Jr. Dan Caldwell Tim Katz |
| Headquarters | Baltimore, Maryland, U.S. |
|
Area served
|
Worldwide |
| Products | |
| Parent |
WWE (50%) Authentic Brands Group (50%) |
| Website | www |
Tapout is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Baltimore, Maryland. It is one of the largest sportswear manufacturers in the United States, and one of the biggest in the world.
Tapout was registered in 1997 in San Bernardino County, California, by Charles Lewis, Jr., Dan Caldwell and Tim Katz. The company was founded after the trio began selling mixed martial arts clothing from the back of their Ford Mustang. Selling the merchandise during a period where MMA solely reached a niche market, Lewis, Caldwell and Katz branded the company around the sport, distributing the merchandise in cities where the sport was prevalent. However, following the growing popularity of mixed martial arts in the United States, and its later nationwide mainstream acceptance, the company became the largest MMA-related merchandise company in the world, accruing revenues of over $22.5 million.
In March 2015, the company was relaunched following its joint-ventured acquisition by pro-wrestling company WWE, and development firm Authentic Brands Group. The venture saw the former MMA-related brand transformed into a more general "lifestyle fitness" one. The apparel, for men and women, is expected to be released in spring of 2016. Throughout 2015, WWE marketed the brand through various products, including beverages, supplements and gyms. WWE will hold a 50% stake in the brand, and so will advertise it regularly across all its platforms, hoping to give it one billion impressions a month, and attempting to rival sports-clothing giant, Under Armour. All employees and students of the WWE Performance Center will also wear the clothing.
...
Wikipedia