Tanqueray

Tanqueray

Tanqueray Rangpur and Tanqueray No. Ten
Type	Gin
Manufacturer	Diageo
Country of origin	England (later moved to Scotland)
Introduced	1830
Alcohol by volume	47.3%, 43.1%, 40%

Tanqueray is a brand of gin produced by Diageo plc and marketed worldwide. Although it originated in England, it is now produced in Scotland. It does not command a sizable market share in its native market, but its largest market is in the United States, where it is the highest selling gin import, followed by southern Europe.

Tanqueray is a London dry gin; it is so called because of its distillation process, as well as originating in Bloomsbury, London. London dry gin is made by means of double distillation of grain. Botanicals are added during the second distillation. The recipe is a closely guarded trade secret, although it is known to contain four botanicals (juniper, coriander, angelica root and liquorice).

It is one of Diageo's 16 "strategic brands" earmarked for prioritisation in promotion and distribution worldwide. It sells roughly two million 9-litre cases every year.

Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. The retail outlet of Edward & Charles Tanqueray & Co was established on Vine Street, London in 1838. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only facility to survive the Axis bombing, now known as "Old Tom," has since been moved to Cameron Bridge, Scotland.

Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper, coriander, angelica root and liquorice. It is variously sold at:

Tanqueray No. Ten (47.3%) was introduced in 2000 and is targeted at the martini market. It is distilled four times.