TY Beanie Babies
Sizzle the Bear, one of many teddy bear varieties of Beanie Babies
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| Type | Stuffed toy |
|---|---|
| Inventor | Ty Warner |
| Company | Ty Inc. |
| Availability | 1993–1999, 2000–present |
Beanie Babies are a line of stuffed animals, made by Ty Warner Inc., which was later renamed as Ty Inc. in November 1991. Each toy is stuffed with plastic pellets (or "beans") rather than conventional stuffing (see PVC and PE), giving Beanie Babies a flexible feel. In a rare interview the publicity-averse Warner said "The whole idea was it looked real because it moved." During the later half of the 1990s the toy emerged as a major fad, collected not only as a toy but also as a financial investment due to high resale value of some Beanie Baby toys.
Nine original Beanie Babies were launched in 1993: Legs the Frog, Squealer the Pig, Spot the Dog, Flash the Dolphin, Splash the Whale, Chocolate the Moose, Patti the Platypus, Brownie the Bear (later renamed "Cubbie"), and Pinchers the Lobster (with some tag errors with "Punchers"). They were not in factory production until 1994. Sales were slow at first to the point that by 1995 many retailers refused to buy the products in the bundles TY offered them while others outright refused to buy them in any form. The popularity soon grew however, first starting locally in Chicago before growing into a national craze.
In 1996, Ty Inc. released a new product called Teenie Beanies, a miniature offshoot of the original Beanie Babies line They were sold alongside McDonald's Happy Meals to celebrate that product's 17th anniversary.
Ty, Inc. stopped producing the product in December 1999, but consumer demand led them to reconsider. Production restarted in 2000 with a Beanie Baby named "The Beginning."
In early 2008, Ty released a new version of Beanie Babies called Beanie Babies 2.0. The purchase of a Beanie Baby 2.0 provided its owner with a code to access a Beanie Babies interactive website. The website has since been shut down.
Beanie Babies began to emerge as popular collectibles in late 1995, and became a hot toy. The company's strategy of deliberate scarcity, producing each new design in limited quantity, restricting individual store shipments to limited numbers of each design and regularly retiring designs, created a huge secondary market for the toys and increased their popularity and value as a collectible.
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Wikipedia