TV Doma | |
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Launched | 31 August 2009 |
Owned by | Central European Media Enterprises |
Picture format | 16:9 (576i, SDTV), 16:9 (1080i, HDTV) |
Slogan | At Home Is The Relax! |
Country | Slovakia |
Language | Slovak |
Broadcast area | Slovakia |
Headquarters | Záhorská Bystrica, Bratislava |
Sister channel(s) | Markíza, TV Dajto, TV Fooor |
Website | tvdoma.sk |
Television Doma is the first niche channel aimed at young, active people in Slovakia. The channel, which launched on August 31, 2009, is owned by Central European Media Enterprises and currently has a reach of approximately 95% of the country's 5.4 million people and broadcasts 24 hours per day.
Television Doma showcases top foreign series, soap-operas, shows and movies targeted at young female viewers. This includes CME's own regionally produced programs such as Croatian Larin Izbor, highly rated European series such as Sıla, the most popular and newest Latin American soap-operas such as La Reina del Sur, infotainment shows such as The Nate Berkus Show, romantic themed Fridays & Saturdays with romantic movies made by novels by Rosamunde Pilcher, , Lilly Schönauer, Danielle Steel, Emilie Richards, Barbara Wood, , , Robin Pilcher, Katie Fforde, Dora Heldt and Harlequin movies, as well as a la mode Sundays with American or European movies.
From March 31, 2012 TV Doma has changed its graphic layout, ident and logo to be more suitable not only for young women but for the entire household as a result of strengthening its position on the market. Also its slogan has changed from "At Home Is The Love!" to "At Home Is The Relax!". TV Doma has started to be characterized as feel good television.
In May 2012, the HD version of the channel has launched and it is distributed in Cable and IPTV platforms.
The channel is extending its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.