TVS Scooty
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| Subsidiary | |
| Industry | Scooter |
| Founded | 1994 |
| Headquarters | Chennai, India |
| Parent | TVS Motors |
| Website | www.tvsscooty.com |
Scooty is an Indian brand of Scooters manufactured by TVS Motors. Designed for women, Scooty is the largest selling Scooter brand in its segment. It has come to represent a generic name for any women's two-wheeler in India. Anushka Sharma endorses the brand.
This TVS Scooty is one of the lightweight Scooters which is available in India for the use of ladies and girls of India.
Scooty was initially conceived of as a Scooter for both sexes. However sales figures over the first two years indicated that more women were buying the Scooty than men. In 1996, Scooty went through a repositioning exercise to target women. Though it was seen as a risk with the large majority of Indian two-wheeler riders being male, TVS chose the strategy to tap the nascent segment of women riders. Over the last decade, Scooty has launched several models that cater to different segments of the market. These include the Scooty ES (1996 - Kick start), the Scooty Pep (2003 - Self & Kick start) and Pep+ (2005 - Self & Kick start), Scooty Teenz (2007 - Self & Kick start) and Scooty Streak (2009 - Self & Kick start).
TVS Scooty embarked on a project to provide two-wheeler riding training to women across small and large towns in India with a view to building the habit of riding in what is considered a low-penetration segment: less than 2% of Indian women in the potential two-wheeler buying category of 15- to 60-year-olds actually buy a scooter. Rechristened the TVS Scooty Institute, 80 centers have been set up and 42,000 women have been trained to ride a two-wheeler. About 20% of women trained at the institute buy the TVS Scooty. This campaign has won several awards, notably amongst them the EMVIE by the Ad Club Bombay for being the best campaign innovation.
Concerns for the environment and rising fuel prices have resulted in a slew of Indian automobile manufacturers exploring the electric two-wheeler segment, notably amongst them Hero Honda and Kinetic. TVS Motors entered the segment in April 2008 with the brand Scooty Teenz Electric, an ungeared scooter powered by an 800 Watt motor running on a lead–acid battery. The Teenz Electric can carry a load of 130 kg with a pillion rider, up to a distance of 40 km (25 mi) on a single charge. Recognizing special needs of the young Indian woman on the road Scooty Teenz Electric incorporates design elements such as large utility and storage spaces, a mobile phone charger and a low battery charge indicator.
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