TV-aksjonen

TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event which has been run by Norwegian public broadcaster NRK since 1974, in conjunction with selected organizations. The fund-raiser is the world's largest measured in terms of donated value per capita and number of participants. The event is central to Norwegian society in as much as it is viewed as the most famous and trusted charity fund-raiser in the country. The campaign is held a Sunday in October each year, and on the fund-raising day NRK devotes most of its airtime to inform of the year's cause and organization.

The beneficiary of each year's event is decided by a fund raising committee at NRK. Charities vary, with causes including combating poverty, providing healthcare, clearing minefields and munitions, protecting women, and the environment. The Norwegian Refugee Council and Norwegian Church Aid are those organizations with most the campaigns run for their benefit, with five and four fund-raisers respectively.

Contributions are collected in a number of ways: central to the campaign is the door-to-door campaign of approximately 100.000 volunteers servicing all 1.8 million Norwegian households, as well as donations accepted via telephone or by funds transfer to the campaign's bank account. NRK also hosts a live auction of various items and experiences with proceeds also going to that year's selected charity.

Since its inception a total of ca. 8.81 billion NOK ($1.1 billion USD) has been raised as of 2016.

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Wikipedia