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TCB (TV program)

TCB
Tempts tcb.jpg
Soundtrack album by Diana Ross & the Supremes with The Temptations
Released December 2, 1968
Recorded 1968
Genre Pop, Soul, Show tunes
Length 41:00
Label Motown
MS 682
Producer Motown Productions, Inc.
George SchlatterEd Friendly Productions
Diana Ross & the Supremes chronology
Love Child
(1968)
TCB
(1968)
Let the Sunshine In
(1969)
The Temptations chronology
Diana Ross & The Supremes Join the Temptations
(1968)
TCB
(1968)
Live at the Copa
(1968)
Professional ratings
Review scores
Source Rating
Allmusic 4/5 stars
Rolling Stone 2.5/5 stars

TCB is a 1968 television special produced by Motown Productions and George SchlatterEd Friendly Productions of Laugh-In fame. The special is a musical revue starring Motown's two most popular groups at the time, Diana Ross & the Supremes and The Temptations. Containing a combination of showtunes, specially prepared numbers, and popular Motown hits, the special was taped before a live studio audience in September 1968 and originally broadcast December 9, 1968 on NBC, sponsored by the Timex watch corporation. The title of the program uses a then-popular acronym, "TCB", which stands for "Taking Care of Business".

Among the program's highlights were Diana Ross' "Afro Vogue" solo spot, Paul Williams' emotionally charged rendition of "For Once in My Life," a cover by both groups of the Aretha Franklin version of Otis Redding's "Respect," and then-new Temptations lead singer Dennis Edwards' lead performance on "(I Know) I'm Losing You," a song considered a signature for his predecessor, David Ruffin.

Pre-empting Laugh-In on Monday night, TCB was the first musical TV special of the rock era to air on American broadcast television. It exceeded all performance expectations, winning its timeslot in the ratings and becoming the top-rated variety show of 1968. A soundtrack album, TCB – The Original Cast Soundtrack was released a week before the special aired on December 9 and reached #1 on the U.S. Billboard Top 200 albums chart. It also became the third #1 album for Diana Ross and The Supremes.


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