TAXI (advertising agency)
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| Subsidiary | |
| Industry | Integrated Marketing Communications |
| Founded | Philadelphia, Pennsylvania, USA (1923) |
| Headquarters | 3 Columbus Circle New York City |
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Key people
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David Sable, CEO Peter Law-Gisiko, CFO Tony Granger, CCO |
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Number of employees
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16,000 (2008) |
| Parent | WPP plc |
| Website | www.yr.com |
Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.
In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.
During the 1960s, Y&R produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, Y&R expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979. Throughout the 1980s, Y&R bought diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned.
Y&R became the highest-billing advertising agency in the United States in 1975 with billings recorded at US$477 million.
In the 1990s, Y&R was charged with bribery related to a Jamaican tourism account, and a partnership with Dentsu and Eurocom fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships.
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Wikipedia