T4 (Channel 4)
| T4 (T4 Saturday and T4 Sunday) |
|
|---|---|
 |
|
| Presented by |
Will Best Matt Edmondson Nick Grimshaw Jameela Jamil Georgie Okell |
| Country of origin | United Kingdom |
| Production | |
| Location(s) |
Channel 4 Headquarters (1998–2006) Riverside Studios (2006–09) Princess Productions Studios (2009–12) |
| Running time | 350 minutes (T4 Saturday) 480 minutes (T4 Sunday) |
| Production company(s) |
Channel Four Television Corporation At It Productions Eyeworks Princess Productions |
| Release | |
| Original network |
Channel 4 E4 (2001, 2012) |
| Picture format |
4:3 (1998–2000) 16:9 (2001–12) |
| Original release | 25 October 1998 – 29 December 2012 |
T4 was a scheduling slot on Channel 4 (T4 Saturday usually 9 am until 2 pm) and E4 (T4 Sunday usually 9 am until 5 pm). It also aired on weekdays in the school holidays. The slot had a separate station identification on screen graphic from Channel 4 and E4. The logo of T4 is noticeably the top right segment of the standard Channel 4 logo. Channel 4 originally produced the strand in-house until 2002, when production was passed onto independent companies. The slot was targeted at the 16-34 age group.
Until 25 March 2012, T4 aired on Channel 4 both Saturday and Sunday, however, to make way for the introduction of Sunday Brunch in March 2012, T4 Sunday was moved to run on E4; T4 Saturday remained on Channel 4, and some programmes that previously appeared within the T4 block, such as The Simpsons, remained on Channel 4 on Sunday afternoons.
On 12 October 2012, Channel 4 announced that they would be axing T4 at the end of December 2012. The show ended on 29 December 2012.
Early on in T4's run, programmes aimed at children often aired in addition to the content aimed at older viewers, with shows such as CatDog and 2 Stupid Dogs appearing in the early schedule of the strand. Around 2001, this was dropped and the strand refocused entirely towards the teen/youth market. For the first few months of T4's life, its idents consisted of an animated spaceman like character. In 1999, this character instead appeared on the idents during the early morning pre-school shows, in addition to the weekend children's programmes that fell outside the T4 strand. These idents continued in use until 2004.
After E4's launch in 2001, T4 initially also had a slot on the channel. However, this was short lived. They also had an equally short lived Friday evening slot on Channel 4. Following the sale of Quiz Call by Channel 4, it was rumoured that a T4 channel was one of the proposals to fill the vacant slot on Freeview (and subsequently on satellite and cable). However, the plan is also thought to have been rejected by director of television Kevin Lygo, as the slot was filled by Film4 +1 (now replaced, in turn, by Channel 4 +1).
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