T. O. B. A.

Theatre Owners Booking Association, or T.O.B.A., was the vaudeville circuit for African American performers in the 1920s. The theaters mostly had white owners (the recently restored Morton Theater in Athens, Georgia, originally operated by "Pinky" Monroe Morton, being a notable exception) and booked jazz and blues musicians and singers, comedians, and other performers, including the classically trained, such as operatic soprano Sissieretta Jones, known as "The Black Patti", for black audiences.

The association was established following the work of vaudeville performer Sherman H. Dudley. By 1909, Dudley was widely known as the "Lone Star Comedian" and had begun an attempt to have a black-owned and operated string of venues around the United States. By 1911 Dudley was based in Washington, D.C. as general manager and treasurer of the Colored Actors' Union, and set up S. H. Dudley Theatrical Enterprises, which began buying and leasing theaters around Washington and Virginia. By 1916 the "Dudley Circuit" had extended into the south and Midwest, enabling black entertainers to secure longer-term contracts for an extended season; this circuit provided the basis for T.O.B.A. His circuit was advertised in a weekly column published in black newspapers, "What's What on the Dudley's Circuit", and by 1914 it included over twenty theaters, "all owned or operated by blacks and as far south as Atlanta."

T.O.B.A. was formally established in 1920 by people associated with Dudley's circuit. Its President was Milton Starr, owner of the Bijou Theater in Nashville; its chief booker was Sam Reevin of Chattanooga. The organization had more than 100 theaters at its peak in the early to mid 1920s. Often referred to by the black performers as Tough on Black Artists (or, by Gertrude "Ma" Rainey, as Tough on Black Asses), the association was generally known as Toby Time (Time was a common term for vaudeville circuits). It booked only black artists into a series of theatres on the East Coast and as far west as Oklahoma. T.O.B.A. venues were the only ones south of the Mason-Dixon line that regularly sought black audiences, according to one reference. T.O.B.A. paid less and generally had worse touring arrangements than the white vaudeville counterpart. But like white vaudeville, T.O.B.A. faded from popularity during the Great Depression, collapsing in late 1930 when Dudley sold his chain of theaters to a cinema company.

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