Syrup (novel)
First edition cover
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| Author | Maxx Barry |
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| Country | Australian |
| Language | English |
| Genre | Satirical novel |
| Publisher | Viking Press |
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Publication date
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July 1999 |
| Media type | Print (Hardback & Paperback) |
| Pages | 320 pp (first edition, hardback) |
| ISBN | (first edition, hardback) |
| OCLC | 40408909 |
| 813/.54 21 | |
| LC Class | PS3552.A7424 S97 1999 |
| Followed by | Jennifer Government |
Syrup is a novel written by Max Barry under the pseudonym Maxx Barry, which satirizes consumerism and marketing techniques. It is Barry's debut novel, published in 1999, and adapted into a movie in 2013.
Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the trademark in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.
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