Switzerland participated at the Eurovision Song Contest 2010, that was held in Oslo, Norway. On 18 December SRG SSR idée suisse, following internal selection again, announced that they had selected Swiss singer Michael von der Heide to represent the country with "Il pleut de l'or", sung in French.

SRG SSR announced plans for the 2010 Contest which, as with every year since 2005, the broadcaster would hold an internal selection to select the Swiss entry. The group announced that they are looking for "a strong song of an international standard", with a public invitation to submit entries to the broadcaster, alongside the broadcaster inviting artists from the music industry to compete.

Certain criteria for competing artists are being set by SRG SSR, alongside the rules set by the European Broadcasting Union (EBU) for the Contest. Artists competing for Switzerland must have:

There was also no limitations on the nationality of the performers, lyricists or composers. Submissions were allowed to be submitted to the broadcasting group until 22 October.

A panel, made up of experts from the three national broadcasters (SF, TSR and RSI), selected the winner from those submitted to the group, and announced their decision in December 2009.

On 18 December, SRG SSR announced that they had selected Michael von der Heide to represent Switzerland with the French language song "Il pleut de l'or" (It's raining gold), out of over 60 entries received by the broadcaster. Von der Heide had previously participated in the 1999 German national final, coming in fifth place with "Bye Bye Bar". The song was revealed on 9 January at the SwissAwards show, broadcast on all channels in SRG SSR.

Von der Heide promoted his song for Eurovision before competing in the second semi-final. A new version of "Il pleut de l'or" was performed during the Latvian national final on 27 February. Von der Heide also released a music video with the studio version of the new version of the song in March 2010.

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