Swisse
| Industry | Vitamin |
|---|---|
| Founded | Melbourne, (1969; 48 years ago) |
| Headquarters | Cambridge Street, Collingwood, Melbourne, VIC, Australia |
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Key people
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| Products | Vitamins & Supplements |
| Parent | Biostime |
| Website | https://www.swisse.com/en-au/home |
Swisse is an Australian vitamin and supplement company, that also manufacturers personal care products. The CEO is Radek Sali. In September 2015 86% of the company was bought by Hong Kong-listed Chinese company Biostime.
Swisse started as a company which sold vitamins, since then the company has expanded its range with providing such products as Supplements, Skincare products, Superfoods and Sports Nutrition products.
The Australian Broadcasting Corporation is being sued by Avni Sali for defamation over a The Checkout segment on Swisse products. The ABC is standing by the segment.
The company has featured numerous celebrities as company ambassador and spokespeople, these include:
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Wikipedia