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Swim England

Swim England
Swim England Logo.gif
Formation 1869
Type Sports governing body
Legal status Unincorporated Association
Purpose Governing Body of Swimming in England
Headquarters SportPark, 3 Oakwood Drive, Loughborough, Leicestershire, LE11 3QF
Region served
England
Membership
Swimming clubs
CEO
Jane Nickerson
Main organ
Yes
Affiliations British Swimming, Scottish Swimming, Swim Wales
Budget
£20.8 million (2013)
Staff
255
Volunteers
20,000
Website Swim England

Swim England is the brand name for the Amateur Swimming Association, the first sport governing body of swimming to be established in the world and today remains the English national governing body for swimming, diving, water polo, open water swimming, and synchronised swimming. It is closely linked with British Swimming, a federation of the national governing bodies of England, Scotland (Scottish Amateur Swimming Association), and Wales (Welsh Amateur Swimming Association). These three are collectively known as the Home Country National Governing Bodies.

The association was established in 1869, with headquarters at Harold Fern House in Loughborough. It was registered as a company on 18 May 1982. It moved in April 2010, along with British Swimming, to SportPark at Loughborough University, close to the A512 and junction 23 of the M1.

The ASA underwent a rebranding exercise in 2008 including a new logo and name of the asa. After negative reaction the logo was retained but the organisation returned to using The ASA in text form.

On 3 March 2017, a new strategy was released for swimming within England. Part of that was to again re-brand The ASA to its current name 'Swim England'. At the same time Jane Nickerson was announced as the organisation's new Chief Executive Officer.


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