Swiffer
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| Product type | Cleaning |
|---|---|
| Owner | Procter & Gamble |
| Introduced | 1999 |
| Markets | Worldwide |
| Tagline | Swiffer gives cleaning a whole new meaning. |
| Website | www |
Swiffer is a line of cleaning products by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.
Swiffer WetJet is a mop. It only utilizes WetJet brand solvent in a special, unopenable bottle. It was introduced in 2001 in Canada and Belgium, but came to the United States in 2002. Its original name was the Swiffer WetJet Power Mop. It was originally blue-green in color until its redesign in 2006 when it changed to a purple color. It was modified again in 2009 with double sprayers added.
Swiffer Sweeper is a combination sweeper-mop. That is, it can use either dry or wet-type disposable cloths. The wet cloths are for mopping and they have scrubbing strips which are for scrubbing tough dried-on greases. The dry type are for sweeping fine dirt, dust, hair, lint and more. It was originally known as "Swiffer" because it was the only product. Originally it had only dry cloths and that one could get refills from numbers of 5 to 64. Wet cloths for mopping were introduced in 2001.
Swiffer Sweep + Vac is a lightweight vacuum cleaner. It utilizes a dry cloth for removing lint and fine dirt, while the vacuum picks up larger crumbs. As with all bagless vacuums, a removable filter needs to be cleaned after each use, and eventually replaced when too dirty to clean. The system cannot utilize wet cloths. It was introduced in 2004. At some point, the name was changed to Swiffer Sweeper-VAC, and was discontinued in 2013. It was brought back in 2016.
Swiffer Sweep and Trap was introduced in 2013 and has blades that grab big particles (like cereal) while a dry cloth picks up smaller particles, such as dust or lint.
Swiffer Sweeper X-Large has a cloth head that is 1½ times larger than the regular Swiffer Sweeper. It utilizes two regular-sized wet cloths or one dry cloth designed for the system. This product was formerly called "Swiffer Max", "Swiffer Sweeper Heavy Duty" and "Swiffer Sweeper Professional". It was introduced in 2001. In 2013, it was once again renamed Swiffer Sweeper X-Large.
Swiffer Dusters are disposable dusters. They are advertised as 360° (All-Around) but the traditional Swiffer Dusters are also available (one side only). The optional extensible handle is 3 feet long, fully extended. The Swiffer Duster was introduced in 2003.
Swiffer Dust-N-Shine is a furniture polish. The product utilizes a user-supplied dusting cloth as the pad.
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Wikipedia