Sweetgreen
 |
|
| Private | |
| Industry | Fast casual dining |
| Founded | August 2007 |
| Founders | Nicolas Jammet, Nathaniel Ru, Jonathan Neman |
| Headquarters | Washington, DC |
|
Number of locations
|
64 (2016) |
|
Areas served
|
California, Illinois, Massachusetts, New York, Maryland, Pennsylvania, Virginia, and the District of Columbia |
|
Number of employees
|
Over 1,700 |
| Website | sweetgreen |
Sweetgreen is an American fast casual restaurant chain that serves "simple, seasonal, healthy food". It was founded in August 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman, three months after they graduated from Georgetown University's undergraduate business school. As of October 2016, it had 64 stores in operation in the United States, in California, Illinois, Massachusetts, New York, Maryland, Pennsylvania, Virginia, and the District of Columbia. The company has over 1,700 employees. In addition to food, sweetgreen has key initiatives in the philanthropy, music (sweetlife festival), technology (sweetgreen app) and lifestyle space.
The seasonal menu is a rotation of three regional, seasonal dishes in each market.
sweetgreen has become a "thought leader" in the food industry through its supply chain and transparency efforts. Its seasonal menu rotates five times a year and the produce of 300 farms can be found in its stores. sweetgreen sources from farmers that use organic and conventional methods, many use IPM (integrated pest management). Its poultry is humanely raised, antibiotic-free, cage-free and fed a vegetarian diet with no animal by products, its produce and cheese is organic, local, antibiotic free and free of RBGH. sweetgreen favors simple recipes with natural flavors and uses only natural sweeteners honey and agave to add some sweetness.
sweetgreen's Executive Chef, Michael Stebner, has been with the company since 2014.
In the summer of 2015 sweetgreen partnered with Chef Dan Barber to create Blue Hill's "wastED" salad which uses food "scraps that are commonly thrown away. The purpose of the collaboration was to teach consumers about the country's food waste problem and encourage people to use plant parts that are often "wasted."
Upon entering the Los Angeles market in 2015, sweetgreen teamed up with the dynamic chef duo Jon and Vinny to create the "Za'atar Salad." A portion of the sales went directly to support the local partner for sweetgreen in schools.
In 2015, in the lead up to the sweetlife music festival, sweetgreen collaborated with musician Kendrick Lamar leading up to his second appearance at the sweetlife music festival. The salad, named "Beets Don't Kale My Vibe," was a pun playing off one of Lamar's most well known lyrics. The collaboration received an enormous amount of press and coverage with over 100 articles featuring the salad, and 10% of proceeds from the salad went to FoodCorps to connect kids to real food.
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